Process: Typography Anatomy.

Tuesday, 31 March 2015 •

For my Editorial Design Application module, titled Process, I decided to look more in depth to the process of Editorial design itself. Something I wasn't very knowledgable on was the anatomy of typography, so using this module as an excuse to learn more in depth on the aspects of Editorial, I decided to create four posters: one on grid systems, typography, leading, kerning and tracking and the use of colour.

Though I understood the terminology of type, I didn't really know the definitions of the subject. I began to research into other typography based posters on pinterest and behance.




My initial idea was to create a collage using typography, similar to above. Unfortunately, I noticed that it didn't delve into the terminology, nor the meanings and I felt this was important to show. Scrapping my initial idea, I began to research beyond this and found the website, Typography Deconstructed. This was exactly what I wanted to create: showing things such as the baseline, cap line and mean line. I came across this due to their own examples of posters on behance.



Using this as my inspiration and also finding the body copy on the website, I created my own deconstructed typography poster highlighting the different terminology.



Using my module as a way of learning and experimenting with something I really didn't understand, I feel I have a better understanding of type in general. I feel this will come into play within my next year of university and aid my annotation also. I found it extremely interesting to see how much is involved in creating typography and font faces, and the characteristics that make typefaces diverse and different.