I found this moodboard particularly difficult to create, due to the many different directions I could take with this brief. Due to the subject matter "music futures" I wanted my approach to be focused on trends both old and new in the way we listen to music. One common factor is obviously soundwaves, so i threw them in as the groundwork I can build from. The conference's current logo is very vibrant, the letters opague and overlapping each other. One idea I have for this company is to make the logo more fluid, to animate it a little more whilst focusing more on the movement of colours than the structure of the letters. I definitely want to keep the brightness of the colours, as I think it's quite fun and counteracts what I personally think when I hear the word "conference" (business men, suits, formal.)
