This moodboard is for a brochure for a conference held by the Entrepreneur's Forum. I wanted to draw inspiration from the definition of an entrepreneur, "a person who sets up a business or businesses, taking on financial risks in the hope of profit." Exploring the idea of success, risks, freedom, and finding a balance between. They inspire, connect and share knowledge with one another to help a business' growth and success, and create a dynamic environment that nurtures emerging talent. As the North East of England has the highest rate of unemployment, it's incredibly important to have such a practice helping to create jobs and opportunities in the area, and I want to stress that through their brand. I want to create something that shows strength, knowledge and stresses the need for a helping hand. I also want to create something fun, and bright to counteract their current website and branding. I must admit I'm excited to explore these ideas in more depth.
