Moodboard: Donkey Label

Thursday, 30 October 2014 •


When given the brief of designing a jersey for the cycling company, Donkey Label, I decided the approach I wanted to take was one that focused on the human body. After speaking to someone from the target audience, (Hello Dad!) there were some great points made: needs to be reflective, bright, 3 pockets on the back -- one with a zip, needs to fit the three f's, form, fullfilling and functional. I felt he was a great person to speak to as he has often taken up challenges that push his body to a limit: cycling from Gibraltar to Newcastle Upon Tyne, and also competing in Race Across America, he has a lot of experience and is particularly picky on what looks good, feels good, and functions to his standards. He mentioned a comment about how cycling allows you to be one with nature, to see the world in a different way, quicker than walking but more accessible than a car. I wanted to do something that combined the two. I decided that, after looking at the effects of cycling on the body, both good and bad, I wanted to create a jersey that signified the topography of the human body. The moodboard above focuses on the notes I took from the interview: reflections, nature, topography -- a modern approach to a traditional sport. I personally feel this could allow me to utilize texture and colour, experiment with touchpoints and materials and create something significant. Here's to taking inspiration from something you know pretty darn well, your home, the body!