Corina Nika is the mastermind behind the blog, Cocorinna. An art director, graphic designer and letterer, Corina has worked with the likes of Elie Saab, Nicole Scherzinger, Virgin Australia and Pimkie. Corina began her blog as a creative outlet: an area to document her life, a place to inspire and be inspired and a way to connect with her clients and fellow designers all over the world. Nika uses her home, the island Kefalonia, as an inspiration. I recently contacted Corina in hope I would be able to get a little bit more of an insight into her life: you can see the interview below.
1) What sparked your interest in design as a whole? And when did you decide that Graphic Design was your path?
A few years back when i was in the arts school studying interior design, at the very first year we had a graphic design basics course. Finishing that year, my teacher told me that if i didn’t change direction and study graphic design i would regret it my whole life. And he was right! Once college ended, so had my interest about interior design and the love for the graphics grew stronger and stronger.
2) What challenges have you faced in the design world?
Quite a few, but not as many as others. In my bad luck, i was lucky. I had a surgery a few years ago that had me stay home for about a year not being able to work. So basically i was forced to go freelancing right away. The main challenge was starting from scratch and putting myself out there, building skills, finding clients and slowly - very slowly growing.
3) The creative industries are often seen as a 'mans environment.' Have you felt any sexism towards you as a woman since working in the industry?
Not at all! I would actually say that i’ve seen the exact opposite. I know so many talented ladies in the creative industry and they’re all so strong, empowering and inspiring. I’d like to think that sexism is something that slowly stops existing, replaced by mutual respect and admiration.
4) What would you say your biggest accomplishment is, and why?
Living a creative life. It’s something i’ve always dreamt of. I actually found an old tape back from school where i was asked what i wanted to be when i grew up. And i said, being a famous designer. Well i don’t know about being famous, but i’m definitely a designer, with the luxury of freelancing, and most of all creating everyday. It’s something that fuels my whole life.
5) How important do you think social media is to a designer in this day and age? Do you believe your blog has helped your business in any way, shape or form? And do you have any suggestions of websites you believe a designer should utilise?
Definitely. My blog originally started as a way to connect with the outside world (as i was stuck in the house for a year) and to challenge me to get inspired and design. Today it’s still the same thing, with the difference that there are much more eyes watching, and with social media growing, it’s practically crucial to be present everywhere and be seen.
When it comes to suggestions of website, i’d say pretty much the basic. From having your blog, creating a personal space, to a portfolio and all the social media twitter, instagram, pinterest. Bechance is also a great place to promote your work professionally.
6) Do you have any advice for someone trying to get their foot in the industry?
Believe in yourself, don’t get intimidated we’re all different, embrace that uniqueness and passionate about what you do. Be always open and observant to hear and learn from others and slowly you’ll find what works for you and build your way of working.
7) Your collages with plants are visually stunning. What is your favourite kind of medium to work with, and do you have a favourite area of design, such as branding, illustration, typography or editorial?
That is so difficult to choose from! I think it depends on the mood. Some days i’m more into branding, and others more into illustration. As a designer, any creative outlet even if it’s just taking pictures or dying is always my favourite.
8) How do you decide which projects you want to work on? Do you ever turn a brief down, and for what reasoning?
I think i’ve never turned down a brief! I love being challenged by different styles and different types of people with all kinds of visions. Working on something specific would be boring i think. It’s such a journey to adapt on each project and bring my touch into the clients vision.
9) What is your creative process? And who or what would you say are your inspirations?
The creative process always changes from project to project and from type of project. It mostly starts with lots of daydreaming, inspiring, sketching and generally experimenting. As for my inspirations, i’m being inspired by every little thing around me. From the small daily things to jaw dropping like magnificent nature.
10) And to make these questions a little more fun, what is a fun fact about you?
Ok, here’s one that i’ve never shared about me! I get super emotional about raspberries! They’re a big part of my childhood when i was living in Russia. I would gather raspberries from my grandmother’s garden, something i haven’t done ever since i was 5. And lets face it, you can’t find raspberries in Greece! So when i had some in Berlin last month, i couldn’t stop myself and burst into tears! I just go crazy for raspberries.
You can see more of Corina
here,
here, and
here.