Though travel and documentary photography is her passion, Aimie also enjoys capturing portraits and people, and works with both digital and film. After playing around with her initials, A + M, I decided to create a monogram logo. I think this works well as it's simple, easy to remember and imitate, would work nicely as a watermark and is also reminiscent of her travels due to looking similar to a mountain. The A + M paired together, with the A creating a triangular shape and the M's diagonal strokes being the bar within the A.
Currently, I have created the logo, website design, business card and editorial brochure for the identity. Other touchpoints I want to create are a compliment slip, alongside a usb stick featuring the logo with which the images can be placed upon and given to the customer. I think this works nicely for a photography business.
The idea for the business cards is to use the logo as the focal point. The logo will be laser cut, with a square of film negatives between the card. This allows the business cards to be personalised, with each film negative square placed between being different, therefore the receivers can see Aimies style of photography quite quickly.
I think this idea is quite sweet and really matches the brand. I also chose to use the colour purple as it ties in nicely with the negative film. It also wasn't a colour that features often within Aimies work and will not clash with the images. Though the images above are only mockups, I hope to continue to expand the design and get it laser cut soon.
The brochure itself features the logo, alongside the font face I chose to use. Originally wanting a sans serif font such as Brandon Grotesque, I changed to the serif font Didot as I personally felt it worked better with the identity I was wanting to create. I also used an image of Aimie herself, as I do think it's important to personalise the brand and add a face to the name.
Separating the photography into different categories and areas, I think this brochure really works as a look book with the added quotations to tie into the pages and use of titles. I used a modular grid system to focus the images into different areas on the page.
Following on from this I would like to actually get this printed and photographed professionally, rather than using mockups. I do think it looks smart and flows well with the characteristics of the brand. This is one of my first home design experience and I've actually quite enjoyed setting my own brief, plan and targets, working to my own schedule. This has been great practice for the competition briefs I would like to tackle, as seen in the post below.
