Whilst completing my work based learning module, I created moodboards for each sketchbook I was required to create. I found this way of researching was a great help: I was able to keep the ideas I had and the inspiration and influence I had found within my research at the front of my mind. The moodboard above was created for The Entrepreneurs Forum.
Now moving into my digital skills application module, I feel it's important to keep this focal as I won't be conducting much more research, solely moving my final idea into it's digital form. My idea is to experiment using reprinting techniques.
Below I have created a SWOT analysis in which I am able to gather my thoughts around this module, and what I wanted to achieve following:
Strengths: After creating sketchbooks on certain briefs, we have now been given the opportunity to continue on from what we researched and create a final outcome. I believe this will be a strength as it will allow me to bypass research and idea creation, and allow me to focus solely on the final outcome. I have chosen to continue The Entrepreneurs Forum as I believe I am quite strong when working on InDesign.
Weaknesses: My skills on Photoshop are still quite limited, although I believe I am better with this program in comparison to Illustrator. I would like to gain a better understanding of editing images using curves and the likes, but believe this is partly my weakness in this module.
Opportunities: I have the opportunity to work on a live brief whilst also expanding my knowledge and skills of different programs that are essential to the project. I also have the opportunity to be in contact with the marketing director of the Forum, which allows me to grasp a greater understanding of the brief whilst also working with the client, which is great experience for working in the industry.
Threats: Malfunction of computers is a threat on this module and therefore it is essential to back up all work as it’s created. Resolution will also need to be kept in mind as it is important to create a high quality body of work.
My goal with this module is, instead of using mockups or mounting the spreads on card for presentation, I will actually create the brochure. I think this will challenge me as I haven't yet done such: and will allow me to gain knowledge and research into the world of printing. Having stuck with the college printers until this point, it would be great to see what companies work in Newcastle, and also use websites such as the newspaper club and ex why zed, and have a higher quality print. When I finish university and move into the industry, I won't be able to rely on college to create my prints, and therefore it will be great experience for me.
