Within this brief, we are required to participate in the D&AD New Blood Awards. A competition brief is something I have not yet tackled, and therefore I have little to no experience working on one in comparison to a client brief. Though quite similar in their format, there is quite a big difference: working with a client is limited, and the focus is constantly on meeting the requirements of the client. A competition brief on the other hand allows me the opportunity to push my design boundaries and to really dig deep into the brief, and get into the depths of creativity and imagination.
With this being something incredibly new to me, I created a SWOT analysis to aid my plan and targets, and evaluate my strengths and weaknesses to make my work the best it can be.
Strengths
This brief allows me to work as a pair. This could be viewed as a strength as it is not only myself, but also another creative combining to create a solution. I also believe I have learnt a lot of organisation skills in my previous projects which will aid me.
Weaknesses
Product design is something I have not yet tackled and therefore it may be quite difficult to understand. I want to challenge myself and add something different to my portfolio and therefore I feel it’s essential to undertake a brief I wouldn’t usually choose. Working as a pair may also be a weakness as it is difficult to combine ideas and create one solution. We may also clash and therefore have different directions we want to take. I would also like to strengthen my weakness by using Illustrator within this project, and gaining more skills on the program.
Opportunities
I have the opportunity to work on a competition brief, which in turn could allow my work to be viewed by many in the industry. I also have the opportunity to work as a pair, which will allow me to experience what it is like working in the industry.
Threats Working as a pair is a threat as it is not just solely me: I am reliant on another, and managing our time whilst also meeting outside of college hours could be difficult. This could be easily rectified by creating a plan and scheduling meetings which is similar to industry work.
My goal from my last module was to experiment with sketchbook work and create a sustainable plan. I will check in soon and update how it's going!
