My first module of the year kicked of rapidly, on the first day being back to the course following a long summer. To get our minds focused and in gear, we were given the task of creating one quick brand identity for a butchers. It was difficult to create something in a very short space of time, but it was extremely beneficial as it is how the industry works: extremely fast paced. Therefore it was a great opportunity to really open myself to creating quick ideas and jotting them down. We were then introduced to our work based learning module, within which we will be creating four sketchbooks, excluding one for the butchers we initially created on the first day. Each will require research and idea generation up until the point of a final idea expanded to a near digital level. Sketchbooks are not my forte, and I prefer to work digitally to generate my ideas and experiment, so this will be great practice and hopefully benefit my idea generation in future modules.
Strengths
I think time management will work in my favor in this module. In the past I have had difficulty organizing my time wisely, but after learning this skill and creating a plan, I believe this will be my strength. I also think my strengths lie in Editorial design as it is the area I am most interested in.
Weaknesses
Sketchbooks have always been a weakness of mine due to being a perfectionist and finding it difficult to put down my ideas on paper, preferring to jump straight into digital. I hope this module will allow me to break this habit and be more creative with my idea creation, therefore allowing my final idea to be stronger.
Opportunities
As I am undertaking a collection of live briefs, we have an opportunity to have our work seen by a client and possibly used in the future. I have the opportunity to experiment solely with idea creation, as there is no final outcome required. Finally, the briefs are all different subject matters and design aspects such as editorial, branding and clothing design: this gives me the chance to experiment out of my comfort zone.
Threats
Creating one sketchbook a week will be difficult to manage. A benefit is that there is little to no threat of computer malfunction. I believe my biggest threat on this module is organizing my time correctly, and not reading the brief in depth. The answer often lies within the brief itself, and with such little time, I may miss what is written in front of me. I hope that by re reading the briefs and writing them out will help me see clearly and truly get an understanding of what is required.
